Goodlife Mental Health Facility rebrand

Goodlife is a group project focusing on an inclusive campus. Through our research, we found that Yale's well-being facility, 'The Good Life Center,' needed to be revamped and expanded. The rebrand of Goodlife brings art, color, and positivity to the Yale campus to reach students and increase their well-being.

The diversity of the student body is highlighted, fostering a more inclusive environment across the campus. Illustrations, poster design, merch, and murals by Aby Heemskerk; logo design and wayfinding by Boris Schneersohn; brand style guide development/social media by Chloe Farlow; and web design by Chloe Farlow. Interactive exhibition by Eleanor Malecki.

Logo Rebrand

Old Logo

New Logo